Target Audience

For my MusePad App, I decided it was important to narrow my target audience, thus I will be designing for children between the ages of 7 and 13. These kids are in their middle childhood and a typical persona of this target group is represented by Anna Watson. She will be my main focus during the development of the entire App.

Moreover, to get a clear sense of Anna It was crucial to develop an empathy map as shown in the image below.

empathy.jpg

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