This part is incredibly important and challenging in the design process. It should be present at all times, because by collaborating with people from various disciplines it is possible to obtain a wide variety of perspectives and thus improve the research process. Multidisciplinary groups tend to come up with more innovative ideas because everyone participates based on their own expertise and thus it is possible to enrich the overall solution to the project.

In class, we are always collaborating and doing group work. This is how the MA Communication studio looks like while we are collaboration during ideation and prototyping.

IMG_0791 IMG_0880 IMG_0881


Friss S. and Gelting A. (2004) The 5C Model


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